Brand systems and growth infrastructure for logistics and B2B service companies.
Halloway Studio was founded on a simple premise: freight brokers and logistics operators deserve marketing that moves as fast and as precisely as their trucks do. We build brand systems, campaigns, and growth infrastructure for companies that live in the unglamorous middle of the supply chain — and we make them look, sound, and convert like category leaders.
This document is the single source of truth for how Halloway Studio presents itself, and the baseline we hold every client deliverable to. If a layout, a color, or a line of copy doesn't match what's here, it doesn't ship.
Consistency compounds. Every touchpoint — a proposal PDF, a LinkedIn post, an email signature — is a small deposit into how prospects perceive us before we ever say a word out loud.
The mark is a monogram diamond — an H set inside a rotated square. It always keeps its proportions and always sits on approved backgrounds.
Give the mark room to breathe, and never shrink it past the point of legibility.
Gold and black, plus paper-white for anything printed. No secondary accent hue is ever introduced.
Serif carries the luxury signal on headlines. Sans carries the reading — proposals, reports, UI.
Confident and specific, never hypey. We write like an operator who has been in the room, not a marketer performing for one.
| Situation | Do | Don't |
|---|---|---|
| Describing results | "Cut quote turnaround from 4 hours to 22 minutes." | "Revolutionized their entire workflow overnight." |
| Talking about ourselves | "We build the systems; you keep the relationships." | "We're a passionate team of storytellers and disruptors." |
| Setting expectations | "Expect the first draft in 5 business days." | "We'll get back to you ASAP!!" |
| Handling a miss | "That slipped. Here's the fix and the new date." | "Due to unforeseen circumstances beyond our control..." |
| Selling | "Founding-client pricing closes Aug 15." | "LIMITED TIME OFFER — ACT NOW!" |
| Sign-offs | "Questions before we start? Reply here." | "Please don't hesitate to reach out! :)" |
Photography reinforces the same restraint as the rest of the system — real operations, low saturation, high trust.
Line icons only — 1.5px stroke, no fills, rounded joins, single gold or ink color, 24px grid.