Cascade Freight Brokers · Freight Brokerage · Spokane, WA
From 4-hour quotes to 22 minutes.
How Halloway Studio rebuilt Cascade Freight Brokers's quoting funnel and outbound engine to convert more freight at a lower cost per load — in one quarter.
Client
Cascade Freight Brokers
Engagement
One quarter (Q2 2026)
Services
Brand, growth ops, automation
Prepared by
Halloway Studio
The Situation
The Challenge
Cascade Freight Brokers was booking loads the same way they had for a decade: phone tag with shippers, quotes built manually in a spreadsheet, and a website that existed but never converted a single lead. Dispatch was excellent. Growth was flat — not from a lack of freight in the market, but from a front door that quietly turned prospects away.
Average quote turnaround sat at 4 hours. Inbound leads that didn't get a same-day reply almost never booked. Nobody on the team had capacity to fix the funnel while also running dispatch.
Our Approach
01
Diagnose & Rebuild the Front Door
Audited the quote-to-book path, rebuilt the site around one conversion goal, and stood up a rate-quote form that routes straight to dispatch.
02
Automate the Repetitive Middle
Replaced manual quote-building with templated, auto-populated rate sheets and a follow-up sequence that fires without anyone touching it.
03
Layer On Outbound Growth
Built a verified-lead outbound motion targeting shippers in Cascade Freight Brokers's strongest lanes, paired with a brand system that made every touchpoint feel like one company.
The Outcome
Results
22min
Avg. quote turnaround
+68%
Inbound leads booked
2.4×
Loads booked / month
-31%
Cost per booked load
Quote Turnaround Time — Before vs. After
Before
4h 00m
After
22 min
"Halloway Studio didn't just make us look better — they made us faster. Shippers used to wait on us. Now we're usually the first quote in their inbox, and that alone is winning us loads we used to lose on price."
Ray Delgado · Director of Operations, Cascade Freight Brokers
Looking Ahead
What We'd Do Next
The funnel is fixed and outbound is compounding. The next quarter is about capacity — making sure Cascade Freight Brokers can absorb the demand without adding headcount to dispatch.
01
Expand outbound to two new lanesApply the same verified-lead playbook to Cascade Freight Brokers's next-highest-margin regions.
02
Automate carrier-side matchingCut the manual work dispatch still does pairing loads to available carriers.
03
Stand up a lightweight client portalGive shippers live load status without a phone call, reinforcing the speed advantage.
Ready to scope Q3
Halloway Studio · dana@hallowaystudio.com · (512) 555-0118