DW
Portrait photo
Creator Media Kit & Rate Card

Dara Whitfield

Fitness & recovery creator helping 135K+ followers train hard without breaking down — evidence-based strength programming, mobility work, and honest product reviews.

Instagram · 84K TikTok · 51K Email List · 6.4K

Audience at a Glance

135K
Total Followers
62K
Avg. Reach / Post
6.8%
Engagement Rate
210K
Avg. Video Views

Audience Demographics

Age Split

18–2422%
25–3441%
35–4424%
45+13%

Gender Split

Women58%
Men40%
Other / undisclosed2%

Top 5 Geographies

United States64%
United Kingdom9%
Canada7%
Australia6%
Germany4%

Content Pillars

01

Injury-Proof Training

Strength programming built around joint health and long-term durability — for lifters who've been burned by "no days off" content before.

02

Mobility & Recovery

Daily mobility flows, sleep and soft-tissue protocols, and gear breakdowns that keep a training audience showing up week after week.

03

Real Talk Fitness

Myth-busting and honest product reviews — the reason this audience trusts recommendations enough to act on them.

Past Collaborations

Recover Well Co.
Fernhollow Athletics
Cairn Supplements
Baseline Recovery
Anchorpoint Gear
Wildgrain Nutrition

Case Study

Recover Well Co. — Recovery Sleeve Launch
4-week campaign · 1 IG Reel, 2 TikToks, 1 Story Set · promo-code tracked
38K baseline
96K
Monthly Reach
4.1% baseline
7.9%
Engagement Rate
1,240 baseline
5,860
Link Clicks
82 baseline
410
Promo Redemptions

Rate Card

DeliverableRate
Instagram Reel1 concept, filmed, edited, 1 round of revisions $850
Story Set (3 frames)Product feature across 3 sequential stories $350
TikTok VideoNative concept, filmed, edited, 1 round of revisions $700
UGC Content Pack3 raw assets, usage rights, no organic posting $600
Full BundleMost Booked1 Reel + 1 TikTok + Story Set — save $300 vs. à la carte $1,600

How We Work Together

01

Discovery Call

15 minutes to align on goals, timeline, and deliverables.

02

Concept & Script

You approve the concept and key talking points before filming.

03

Film & Edit

Content shot and edited within 5 business days.

04

Deliver & Report

Final assets plus a performance recap after publish.

Dara's reels didn't just hit numbers — they moved product. Our promo code sold out inside 48 hours, and the content still felt like her, not an ad.

Maya Lindqvist · Brand Partnerships Lead, Recover Well Co.

Let's Build Your Next Campaign

Open for Q3 partnerships — 2 collaboration slots left this month.

hello@darawhitfield.com Instagram TikTok