Who
College-age and young professionals, majority male, US-based — people mid-transformation themselves.
Creator Media Kit
Yusuf Gadelrab
Fitness transformation × college life × tech builder — documented daily on camera. Set any challenge; I'll turn it into content.
Three collaboration formats · reach me by email · replies within 24 hours
650K+
Instagram views · last 30 days
60 lb
Documented transformation (260→200)
700+
LinkedIn followers · active weekly
7/wk
Posting cadence
The Story
Student athlete, builder, on camera daily
I'm Yusuf — 20, computer-science student at San Jose State, former football team captain (league MVP) and wrestler. I cut from 260 lb to 200 lb while adding muscle, and documented every step on camera.
My content just crossed 650,000+ views in the last 30 days and it's compounding — because I treat content like an engineering project: consistent, measurable, shipped on schedule. I'm also a published researcher (SIGCSE 2026) and full-stack developer, so the "student athlete × builder" audience is genuinely mine.
260 lbBefore
200 lbAfter · on camera
60 lb cut, documented daily — receipts on the grid.
Audience
Who's on the other side of the screen
Where
Instagram (@_kxng_sef) as home base, amplified on LinkedIn where I post consistently to 700+ followers.
Why they follow
Real before/after proof, no-excuses training, and honest product takes — not polished ad reads.
What I Deliver
Formats that already work on my grid
Reels
Product-in-routine, training clips, transformation storytelling — native, not scripted.
Before / After series
Multi-week documented tests: your product, my results, receipts included.
Day-in-the-life
Student-athlete-builder days your product slots into naturally.
Any challenge
You set it — fitness test, product trial, 30-day protocol — I film the whole thing.
Why Brands Pick Me
Momentum, not vanity metrics
- Momentum, not vanity: 650K+ views in the last 30 days and accelerating
- On camera daily and comfortable — ex-team-captain presence
- Deadline-reliable: engineering student who ships on schedule
- Cross-platform: every piece echoes to LinkedIn and my site
- Authentic fit only — I pitch brands I'd actually use
Reach here is compounding month over month — the consistency compounds with it, so the earlier a partnership starts, the more of that curve it catches.
Partnership
Three ways to collaborate
Concept Reel
- 1 scripted, filmed & edited reel
- Your product inside a real routine
- Organic usage rights included
3-Reel Story Arc
- Multi-week story arc across 3 reels
- Before/after receipts included
- Every piece echoed to LinkedIn
30-Day Feature
- 8 reels across 30 days
- Daily-routine integration + stories
- Link in bio for the full month
Custom challenge? Name it — fitness test, 30-day protocol, product torture test. I'll scope it to your brief.
I keep bandwidth open for a small number of brand partnerships at a time alongside a full-time CS degree — quality over volume.
Collaborate
Let's build something
650K+ Instagram views in the last 30 days — your product in the next 30.
Start a conversation → Replies within 24 hours · you deal with me directly — no agency