The Weight
Most hoodies are 280 GSM. Ours start at 450.
GSM — grams per square meter — is the honest measure of a hoodie. Fast fashion hides behind prints because the fabric can't speak for itself. We went the other way: heavier fabric, tighter knit, cleaner lines.
HEFT — The Standard450 GSM
450+GSM heavyweight cotton fleece
100%ring-spun cotton face, pre-shrunk
0logos on the front. A single tonal stitch mark.
10 yrthe lifespan we design for — repair, not replace
Hoodies at this weight retail for $150–180 — with someone else's logo on the chest. The Standard targets $100 flat. Cost plus honesty, nothing hidden.
Pieces
The lineup.
Three silhouettes. Four colors — bone, slate, moss, black. That's the whole store, on purpose.
01
FlagshipThe Standard
Classic-fit pullover. 450 GSM. Double-lined hood, no drawstring flop.
02
OversizedThe Slab
Dropped shoulder, boxy cut, 500 GSM. The heaviest thing in your closet.
03
ZipThe Utility
Full-zip, matte hardware, hidden phone pocket. Same weight, more range.
Fair warning — Not for you if you want a light summer hoodie or a big front graphic. HEFT is heavy, plain, and warm — on purpose.
Story
Built by someone who got tired of thin.
HEFT started with a simple annoyance: every hoodie under $100 felt like a t-shirt with a hood, and every hoodie that didn't cost $180 with someone else's logo on it.
So we cut everything that isn't the hoodie. No hype drops every week. No 40-item catalog. No graphics designed to go out of style so you buy the next one.
Heavy fabric. Minimal design. A price that reflects cost, not clout. That's the whole brand.
